JESSICA GADSDEN is the publisher and co-founder of Penner Publishing. She is a graduate of Smith College with a degree in English Language & Literature. Additionally, she graduated from Cornell Law School. In addition to being a lifelong reader and lover of books, Gadsden is a traditionally and self-published author.

MEREDITH: With all the manuscripts that cross your desk, what is the internal experience between the one you know is “the one” and all the others—even if all the others are quite good?

JESSICA: I’m reading one now, that I can’t stop thinking about. My heart gives a little skip of excitement. I start thinking about how to reach the readers that would love this book. That’s how I know. Truthfully, I’m thinking about it now, wanting to get back to it while I’m answering these questions.

MEREDITH: How do you view rejection? What greater purpose does it serve in the creative process—for the writer?

JESSICA: As a published author, I’ve been on both sides of rejection. Now that I’m one of the people making the decisions, rejection comes in two forms. The first is a book that’s not ready for publication. It may have a great premise and great story, but the writing’s not quite there yet. The second is a book that is wonderful and lovely, but doesn’t fit a publisher’s vision.

In the past, I’ve seen both kinds of rejection with personalized notes. I’d tell authors if it’s a generic note, not to read anything into it. You may write wonderful inspirational novels or titilating erotica, but if the publisher isn’t in either of those markets or is saturated in those markets, you should find the right match for you and your story.

If a writer, gets thirty, forty, fifty rejections, however, he or she should probably reevaluate the work. I suggest beta readers or critique partners.  They may help flesh out issues the writer isn’t seeing.

In the end, writers must be true to their vision. JK Rowling got rejected. But she was blazing a new trail that others couldn’t see.

MEREDITH: What’s the deal with platform, honestly? And I mean, as an editor, how do you really (and I mean, really) determine when enough is enough? I know writers who scramble to get this many Twitter followers, or that many Facebook likes, only to be disappointed to find out that some other author has double, or triple or fifty times the amount. There has to be something more substantial than simply one’s persona in the world. Yes, I know, the work needs to hold up. However, so often we see published works that struggle to hold up. Can you help us understand the whys, and hows?

JESSICA: Here’s the deal with platform. Readers know in this new techno-millenium that they can connect with their favorite authors. Readers and fans love that ability to connect with authors. And many want to.

I remember writing a fan letter to one of my favorite authors while I was in college. I was obsessed with her and her books. If I could have scoured her website or tweeted to her, I would have been her devotee for life. (This was, ahem, before that time).

However, we caution all authors that writing comes first. If an author has a wonderful book and no platform to speak of, we’d still publish the book.

MEREDITH: Inside the publishing house, does the editor kind of, sort of, have to have an internal “platform (there’s that word again!) with the marketing and promotions department? How does that whole behind-the-scenes selection process go, and what do you or will you help your authors understand?

JESSICA: Unlike a big NY house, we’re not running the acquisition process through marketing or PR. Instead, we’re doing it the other way ’round. The explosion in self-publishing has taught us that readers have very wide tastes. Our goal is to match book to readers, hopefully lots of them. At Penner, we love strong, troubled heroes and heroines.

My friends and fellow readers love them too, but can’t find enough of them. The same is true for all sorts of books. I want to bring wonderfully written, complex, and different stories to the readers that crave them.

MEREDITH: As an editor, what gives you the sense that, even if the story or the writing is not pristine or stellar, that this is an author who will be amenable to being edited. Is it just a good story, or something in addition?

JESSICA: We find that an author’s willingness to make changes often comes through in the query letter. Some authors are more amenable to edits, input than others.

JESSICA SAYS: “We are open to submissions from agents, published, and unpublished authors alike. The books we’re looking for and looking to acquire will be romance and women’s fiction driven by strong heroines. We ask agents to submit a proposal. Authors should check our submissions page for our current requirements.”

[Thank you, Jessica!]


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“There is also nothing like failing to please to make you realize that in the end, you have to please yourself.”
—Rufi Thorpe


Rufi Thorpe received her MFA from the University of Virginia. THE GIRLS FROM CORONA DEL MAR, published by Knopf, is her first novel. A native of California, she currently lives in Washington D.C. with her husband and son.

CoverImageMeredith: Writing—or the dream of calling oneself an author or writer—seems, for many, to have this highly addictive, seductiveness about it. Like: I’d really be someone if I could write. Or be a writer, author, etc. But it’s not writing that imbues itself with these characteristics, it’s the person. Why, do you think, it’s such a seductive slope?

RUFI: I think our first ideas of writers come from our experience as readers: I still remember being sixteen or seventeen and reading Faulkner, James Baldwin, Virginia Woolf and thinking that there was something about them that was different, almost otherworldly. And perhaps there is. But if I set out every day trying to be a Great Wise One, I would scare myself out of writing at all. In the end, I think most writers write because they love it, and not because they want to “be a writer.” It’s an abiding obsession with the activity that sustains you.


Meredith: How do you block out the chatter – yours and everyone else’s?

RUFI:  The truth is that I would rather be writing than doing almost anything else. So I find it incredibly easy to turn off Twitter or Facebook, ignore whatever I am supposed to be doing, and just go. I think this has something to do with work habits. I have made it a priority to write daily for many years, and I think doing that allows you to slip in and out of that mode at will. But silencing your own internal chatter– your doubt, your inner critic, that’s much harder. I have a variety of techniques, but they all boil down to the same thing, which is that I simply allow myself to get interested and stop worrying about whether what I am writing is good. Sometimes that means I ThorpeHeadshotspend a few days just writing out backstory I know won’t be used. Sometimes I write in a different document so I don’t feel what I’m doing is “permanent.” But the real trick is just finding a way to give yourself permission to get lost in what you’re doing.

Meredith: When you find it hard to pay attention to your writing, what does it mean?

RUFI:  Sometimes it means I have something big going on in my life: a wedding, a new baby, a new job. Sometimes it means there is something about the novel that isn’t clicking yet for me, that there is a big piece missing and I just have to wait and keep mentally fiddling until it falls into place. I tend to think about things for a long time before I start writing, years even. And then my initial writing is still very loose and exploratory. But it is rare for me to not be fascinated or even obsessed with what I am doing. If I am “bored” with something, I don’t write it, I give up on it immediately. Maybe that’s terrible advice! But I think you can’t really control the subjects that obsess you. You’re sort of gifted your material by birth and circumstances, and the best you can do is mine your little patch of earth.

Meredith: Does rejection have a purpose, as far as creativity is concerned?

RUFI: Well, sometimes when people tell you something is bad, it is because it is. And you have to be more interested in fixing the thing than in nursing your own vanity. There is also nothing like failing to please to make you realize that in the end, you have to please yourself. This can be very freeing. To be liberated from the tastes of others is perhaps a necessary stage in the development of one’s own taste. But I do think that very young artists, writers in their teens especially, should be sheltered from harsh criticism for as long as possible. I know that isn’t a popular opinion. But when I was fifteen I was in a writing workshop where we were only allowed to give positive feedback. Literally, we weren’t allowed to utter one critical word. I have never seen people progress as quickly as they did in that class. By the end, everyone’s writing had improved dramatically. It was jaw dropping. It taught me something about where we write from. It’s easier to see where our work is strong and steer toward it, but much harder trying to “stop doing” something that is a fault.

Meredith: Some people refer to their creations as their children, but sometimes I see our creations more as an extension of our own biology. In other words, our words are who we are, just expressed in an alternate form (kind of like how water freezes to ice and then melts and flows again). How do you view your creations and how did you come to seeing them this way?

RUFI: I do not see my novels as children or as extensions of self. I see them as very elaborate dreams. I see them as spaces I have built. Almost like a house I have built. Once I have finished building, I rarely visit it again. When I see it again, I can remember building it, and I can see all over again the places where I failed and the places that came together like I wanted, but there is none of the intimacy you would expect in your example of the work as a child. My work feels very thing-ly to me. But the characters themselves, they do feel alive, and they feel more like people I remember but no longer talk to, people I went to high school or college with but haven’t seen lately, and it always kind of surprises me when people mention the characters in my books, and I think, “You know Lorrie Ann too!?!” I feel this surge of intimacy with them, as though we know a real person in common and not just a fictional one. But the best characters come to you in such a strong way that you don’t feel like you made them up. Characters are by far the weirdest part about writing fiction, I think.

Visit Rufi at

[Thank you, Rufi!]



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