Award-winning journalist Jennifer Margulis recently wrote about The Mastadon Theory of Writing in her writing blog. I have to tell you, this post has stayed with me. (I encourage you to read it as it will give you—no pun intended—food for thought.) The whole hunter/gatherer paradigm, as well as the debate (inside my head, that is) about the benefits of actively seeking ideas versus waiting to see what crosses your path has fascinated me for a long time. In fact, I posed those very questions in two of my 2009 interviews, one with Saatchi & Saatchi über creative Jordan Levinson and the other with journalist/fiction writer Jim Ruland.
Jennifer’s post touches on something else, too: the work writers choose. She poses a question for writers to ponder…do you pick “nuts and berries” or hunt for your “mastadon?” Click over for a read, and please comment here.